Tuesday, 15 November 2016

Menggunting Mafia Bisnis Cabai



WINARTO HERUSANSONO
15 November 2016 Ikon komentar 0 komentar
Tahun 2010 petani cabai di Magelang, Jawa Tengah, terpukul akibat harga jual cabai terjun bebas hingga Rp 2.000 per kilogram. Ratusan petani bangkrut dan terjerat utang. Belajar dari peristiwa itu, Tunov Mondro Atmodjo turun ke ladang untuk mengurai akar masalah.

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KOMPAS/WINARTO HERUSANSONO

Pemuda berusia 34 tahun itu mengedukasi para petani cabai dengan lahan kurang dari 3.000 meter persegi di Dusun Tanggulangin, Desa Girikulon, Kecamatan Secang, Kabupaten Magelang, Jawa Tengah. Ia tak menyentuh petani besar yang lahannya di atas 1 hektar.

”Cabai itu bukan komoditas yang bisa disimpan lama. Pengembangan tanaman cabai di lahan yang luasnya kurang dari 3.000 meter persegi lebih efektif. Panennya akan maksimal dan harga terjaga sesuai ongkos budidaya,” tutur Tunov.

Oleh karena itu, alih-alih mengejar peningkatan produksi cabai, ia memilih membangun kesadaran petani pada seluk-beluk bisnis cabai. ”Saya mengubah pola pikir petani mengenai budidaya cabai, mulai dari pemeliharaan hingga penanganan pasca panen,” kata Tunov, Ketua Gabungan Kelompok Tani (Gapoktan) Giri Makmur, Kabupaten Magelang, ini.

Cabai bisa dipanen mulai umur 90 hari sampai 6 bulan. Setiap minggu pada musim panen, cabai bisa dipetik 2-3 kali. Satu pohon menghasilkan sekitar 115 cabai dan 1 kilogram (kg) setidaknya 350 cabai.

Kalau harga jual terendah Rp 15.000 per kg, petani memperoleh hasil bersih Rp 5 juta. Idealnya, harga jual cabai di tingkat petani minimal Rp 20.000 per kg supaya petani untung 20 persen. Kenyataannya, harga cabai sering jatuh karena adanya mafia.

Mereka bisa menekan harga di tingkat petani serendah mungkin, kemudian menjual harga cabai di pasar setinggi mungkin. Akibatnya, harga cabai tak terkendali dan menjadi pemicu inflasi.

Perang

Bisnis cabai memang menggiurkan. Setiap hari Jakarta saja membutuhkan pasokan 120 ton cabai. Pemasok cabai menyetor jam berapa pun pasti diterima pasar. Sayang, jalur distribusi cabai dari petani ke pedagang pasar dikuasai mafia. Akibatnya, perbedaan harga jual di tingkat petani dan harga jual di pasar bisa sampai 120 persen.

Tunov ingin petani setidaknya bisa menguasai 30 persen pasar cabai di Jakarta. Menurut dia, kunci dalam bisnis cabai sederhana. Siapa yang menguasai cabai pasti menguasai pasar. Karena itu, Tunov membuat jalur pemasaran tunggal sejak 2015. Ia melarang petani menjual cabai sendiri-sendiri.

Cabai yang dipanen dikumpulkan di rumah kelompok tani. Ia lalu memanggil pedagang untuk membeli cabai secara lelang. Penjualan cabai bisa dilakukan tanpa lewat tengkulak atau mafia cabai. Harga cabai di tingkat petani pun meningkat. Selain itu, sebagian cabai dikirim langsung ke pasar induk di Jakarta. Mereka menyebut strategi ini ”operasi pasar”.

Meski risiko ”operasi pasar” cukup besar, strategi ini ampuh menghancurkan monopoli mafia. Ia bercerita, Oktober lalu harga cabai di pasar merangkak di kisaran Rp 45.000 per kg. Dia dan kawan-kawan melancarkan ”operasi pasar” ke Jakarta. Mereka membanderol cabai segar Rp 20.000 per kg. Dalam dua jam, cabai mereka ludes terjual.

Mafia cabai yang berharap mendapat untung besar dari ”menggoreng” harga pun merugi. Ada tengkulak yang rugi hampir Rp 2 miliar akibat gelontoran cabai segar Tunov dan kawan-kawan.

Gerakan Tunov dan para petani itu mendapat perlawanan. Sejumlah tengkulak menebar teror dan ancaman kepada petani dan pedagang yang menerima pasokan cabai dari Magelang. Namun, Tunov dan kawan-kawan tetap bergeming.

Monday, 10 October 2016

How to Build a Minimum Viable Product (MVP)

Oleh : Roger James Hamilton

If you're working on your startup, this image is for you. The wrong way to launch is to spend too much time planning and building your product without any customers. The right way to launch is to get out a Minimum Viable Product so you can earn and learn as soon as possible.

As Eric Reis says: "A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."

How to create an MVP in the fastest time possible:

  1. Define who your ideal customer is
  2. Focus on the problem you're going to solve for them
  3. Create a solution with the minimum number of steps to results

Collect a small number of beta users, and launch your MVP to your beta group to test and measure:

  1. How happy are they when they use it?
  2. How often do they continue to use it?
  3. How many others do they refer the product to?

Then create a version 2, 3, 4 based on what you learn and what they tell you:

  1. What would make the product even better?
  2. What are they willing to pay for?
  3. How much are they willing to pay?

An MVP isn't about getting your ideal product, but getting your ideal customer, and then co-creating the next version from their feedback. If in doubt if you're ready to launch, launch first and check later.

"If you are not embarrassed by the first version of your product, you've launched too late." ~ Reid Hoffman, LinkedIn

Sunday, 28 August 2016

Beberapa Inspirasi untuk Pengemasan Produk Pertanian

Profil Petani dalam Kemasan 

Foto diambil dari media sosial Bayu Bergas

Bayu Bergas menulis :

Di banyak toko dan swalayan yg menjual sayuran di Japan, kita bisa melihat profil sang petani.

Biasanya profil mereka ditaruh di atas, di sebelah atau bahkan ditempel di bungkus sayuran hasil pertaniannya masing-masing. Nama petani, foto diri mereka, jenis sayuran yg mereka kelola, nama distributor dan juga alamat, tertera dg jelas. Alamat ini biasanya diterakan agar kita bisa berkunjung juga ke pertanian mereka dan membeli langsung sayuran yg paling segar. 
Di sini, profesi petani adalah salah satu profesi yg sangat dihormati dan dilindungi.

Pengamasan Herbs 



Friday, 26 August 2016

Berburu Devisa Melalui Pekerjaan Freelance

Alhamdulillah, sekarang sudah jaman internet, segala serba  mudah, termasuk urusan berburu devisa. Setidaknya bisa sedikit-sedikit membantu menambah cadangan devisa negara yang sangat diperlukan untuk membayar utang luar negeri yang kian menumpuk [1].

Berikut adalah beberapa situs freelancing yang bisa dijadikan tempat untuk berburu Devisa

1. Upwork, https://www.upwork.com/

2. Toptal, http://toptal.com/

3. Freelancer, http://freelancer.com/

4. Craiglist, http://craigslist.org/

5. Guru, http://guru.com/

6. 99designs, https://www.99designs.com/

7. Freelance Writings Gigs, http://freelancewritinggigs.com/

8. Demang Media, http://demandmedia.com/

9. College Recruiter, http://collegerecruiter.com/

10. GetAcoder, http://getacoder.com/

11. iFreelance, http://ifreelance.com/

12. Project4hire, http://project4hire.com/

13. SimplyHired, http://simplyhired.com/

Referensi


  1. Belajar Bareng (Melunasi) Utang Nasional, http://pemerintahan.openthinklabs.com/2016/08/belajar-bareng-melunasi-utang-nasional.html

Saturday, 20 August 2016

How - in building your business - are you building your value?


#muhasabah #nusantara #startup #kewirausahaansosial  

How - in building your business - are you building your value?,
Ketika membaca "value", yg teringat adalah salah satu hadits #Rasulullah Shallallahu’alaihi Wasallam ...

"’Orang beriman itu bersikap ramah dan tidak ada kebaikan bagi seorang yang tidak bersikap ramah. Dan sebaik-baik manusia adalah orang yang paling bermanfaat bagi manusia.” (HR. Thabrani dan Daruquthni) 

Semoga Kita semua selalu dipermudah dalam melaksanakan niat baik kita ..., dan bisa menjadi insan-insan yg membawa banyak manfaat bagi orang lain ...


Oleh : Roger James Hamilton

How do you sell a company you started 3 months earlier for $680 million? That’s what Anthony Levandowski just did. He started his company, Otto, in May, and sold it this week to Uber.

Here’s 3 steps that Anthony took in one of the fastest startup-to-sale stories in history:

> RIDE A WAVE

At 16 years old, in 1997, Anthony started his first business building websites. But then thought "there was no barrier to entry there, so I'd better think of something more specialized.”

So he decided to take his passion for lego and build robots instead. The journey paid off when he won the first Lego MindStorms Challenge in San Francisco in 2001. His winning robot? He called it “BillSortBot” and its one function was sorting monopoly money.

Even at that early stage, Anthony saw the power of robots to connect with humans, saying “Adding the purple antennas and large eyes gave it a little bit of character.” The judges didn’t just love what the robot did. They loved the robot.

Anthony jumped on the robot revolution wave, and started his company, Anthony’s Robots.

His big break? It came from his mother. Anthony recalls: “My mom called me up and said, there’s this robot race it would be interesting for you to find out about.”

The race was the DARPA Grand Challenge for self-driving cars, and Anthony got to work on “Ghostrider”, a robot motorbike that entered, but failed to win, the race.

Even so, Anthony had caught the bug for self-driving cars: “It struck a chord deep in my DNA. It was almost like discovering electronics. I didn’t know where it was going to be used or how it would work out, but I knew that this was going to change things significantly.”

> GET A JOB

While many entrepreneurs believe going it alone with your own company is the key to success, the most successful entrepreneurs invested time working with mentors and companies who have already achieved greater success.

That’s what Anthony did. Along with DARPA Challenge winner, Sebastian Thrun, Anthony was offered a job with Google to work on their mapping technology. He took the job, and that led to the Google X self-driving car project, which Anthony became the project leader for.

For the next 10 years, Anthony worked quietly in the background as Google’s self-driving cars and the entire self-driving car wave grew - until he was ready to step out on his own 3 months ago.

> PICK A NICHE

With every major car manufacturer announcing their own self-driving car projects this year, Anthony wondered how he could choose a niche that most of them weren’t focused at. His solution? Trucks.

In May, Anthony left Google with some of his team and created a new startup, Otto, named after German engineer Nikolaus Otto, who developed the internal combustion engine.

Otto would focus at self-driving trucks, and Anthony gave his reason for picking this niche:

“While trucks drive just 5.6 percent of all U.S. miles, they’re at fault for nearly 9.5 percent of all driving fatalities: in recent years, on average, eight people die on the road due to truck accidents every day.”

With self-driving trucks, he would increase productivity and cut fatalities - or at least that was the plan...

This week - just 3 months after Otto launched and before they have sold a single product, Uber has bought the company for $680 million in stock in a deal that gives Anthony and his co-founders 20% of all future trucking profits that Uber makes.

Anthony now also gets a new job. As Uber Founder, Travis Kalanick wrote in a blog this week, “Anthony Levandowski, Otto’s co-founder, will now lead our combined self-driving efforts reporting directly to me. If that sounds like a big deal - well, it is. ”

“Otto plus Uber is a dream team. Anthony is one of the world’s leading autonomous engineers: his first invention, a self-driving motorcycle called Ghostrider, is now in the Smithsonian. Just as important, Anthony is a prolific entrepreneur with a real sense of urgency.”

The price Travis paid for Otto was not the value of Otto. It was the value of Anthony.

How - in building your business - are you building your value?

On the same day Uber announced it was buying Otto, it also announced it will have 100 self-driving Volvos making free rides in Pittsburgh by the end of this month. With the pace of change continuing to accelerate, the future continues to arrive faster than we expect.

And with the next chapter of Anthony’s life now ahead of him, what does he say about the future? “Robots here we come!”

Sunday, 14 August 2016

Top 10 Startup Mistakes

Oleh : Roger James Hamilton

Four things make up 79% of all business failures:

#1 - Building something nobody wants (36%)
#2 - Hiring poorly (18%)
#3 - Lack of focus (13%)
#4 - Failing to market & sell (12%)

How to best avoid these failures:

#1 - Always start with the customer, not the product. Get your beta group / user group of customers and work with them to deliver what they love. People will pay you to do what they love, not to just do what you love.

#2 - Outsource to experts who manage themselves, not workers who need to be managed. Hire people who let you do more of what you do best, not people who take you away from your talents because they need to be managed.

#3 - Once opportunities begin to grow, don't get defocused. Anything that doesn't add to your customer's experience isn't worth doing.

#4 - Don't fail by having a great product that no one knows about. Don't rely on someone else to sell your product until you have more sales than you can handle. Don't make sales by closing customers. Create buyers by opening relationships.

#5 - More than all of the above, maximise failures that steer you (testing and measuring) and avoid failures that sink you (when you run out of money and time). Fail passionately and fail often, earning and learning with each failure, so it's you that keeps failing (and learning) and not your company!

"The biggest risk is not taking any risk.. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks."
~ Mark Zuckerberg

And...

"Never, never, never give up."
~ Winston Churchill

Friday, 29 July 2016

What is your mission?

Oleh : Roger James Hamilton

What is your mission? All the most successful and fastest growing companies are not centred around a product, but a mission. Because missions create movements.

Here are 16 billion dollar mission statements that grew into 16 billion dollar companies:

FACEBOOK: “To give people the power to share and make the world more open and connected.”

GOOGLE: “To organize the world’s information and make it universally accessible and useful.”

UBER: “Transportation as reliable as running water, everywhere for everyone.”

VIRGIN ATLANTIC: “To embrace the human spirit and let it fly.”

NIKE: “To bring inspiration and innovation to every athlete. If you have a body, you are an athlete.”

WEWORK: “To create a world where people work to make a life, not just a living.”

AMAZON: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”

EBAY: “Provide a global trading platform where practically anyone can trade practically anything.”

ALIBABA: “To make it easy to do business anywhere.”

STARBUCKS: “To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.”

LINKEDIN: “To connect the world’s professionals to make them more productive and successful.”

TWITTER: “To give everyone the power to create and share ideas and information instantly, without barriers.”

PINTEREST: “Help people discover the things they love and inspire them to go do those things in real life.”

TUMBLR: “To empower creators to make their best work and get it in front of the audience they deserve.”

KICKSTARTER: “To help bring creative projects to life.”

AIRBNB: “Belong anywhere.”

Why is your mission so important? Because when people get stuck in the ‘WHAT’, it’s your job to get them focused back on the ‘WHY’.

Over the last month, Elon Musk has been faced with criticism of his planned merger between his companies, Tesla and Solar City. He faced negative press following the first death in a Tesla on Auto-pilot. His response? To come out with the 2nd part of his Master Plan (Master Plan Part Deux), with an upgraded mission.

In the master plan, he began by upgrading the Tesla mission from the original mission of Tesla Motors, to a new mission for Tesla (dropping the ‘Motors’ in the name): From

TESLA MOTORS: “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”

to:

TELSA: “To accelerate the advent of sustainable energy.”

He halved the words, and doubled the power. All the key steps in his upgraded master plan then fit in to how Tesla would achieve this upgraded vision. Since he wrote it, the media has stopped focusing at today's problems, and instead are focused at tomorrow's promise. (You can read it here):

https://www.tesla.com/blog/master-plan-part-deux

How could you halve the words and double the power of your mission?

Not sure what your mission is? Take the Purpose Test and find out which of the UN Global Goals fits with your No.1 Purpose: http://purpose.geniusu.com/

"When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible." ~ Howard Schultz

Tuesday, 12 July 2016

It takes 20 years to make an overnight success


Kita harus bisa mengambil hikmah dari kisah John Hanke dengan Pokemon Go nya, terutama dalam usaha kita "membumikan" Al-Quran.

Oleh : Roger James Hamilton



How long does it take to create an overnight success? For John Hanke it’s taken him 20 years to create Pokémon Go.

This week, the Pokémon Go app has broken all records, with 10 million+ downloads in the first week, exceeding Twitter in daily active users, and with higher average user time than Facebook, Snapchat, Instagram & WhatsApp.

How did John Hanke create such a massive overnight craze? Here’s the 10 times he levelled up in his lifetime to reach Pokémon Go:

1st Level up: In 1996, while still a student, John co-created the very first MMO (massively multiplayer online game) called ‘Meridian 59’. He sold the game to 3DO to move on to a bigger passion: mapping the world.

2nd Level up: In 2000, John launched ‘Keyhole’ to come up with a way to link maps with aerial photography, and create the first online, GPS-linked 3D aerial map of the world.

3rd Level up: In 2004, Google bought Keyhole and with John’s help, turned Keyhole into what is now ‘Google Earth’. That’s when John decided to focus at creating GPS-based games.

4th Level up: John ran the Google Geo team from 2004 to 2010, creating Google Maps and Google Street View. During this time, he collected the team that would later create Pokémon Go.

5th Level up: In 2010, John launched Niantic Labs as a start-up funded by Google to create a game layer on maps. John explains why he called it Niantic:

“The Niantic is the name of a whaling ship that came up during the gold rush and through a variety of circumstances got dragged on shore. This happened with other ships, too. Over the years, San Francisco was basically just built over these ships. You could stand on top of them now, and you wouldn't know it. So it's this idea that there's stuff about the world that's really cool but even though it's on the Internet, it's hard to know when you're actually there.”

6th Level up: In 2012, John then created Niantic’s first geo-based MMO, “ingress”:

John explains: “In the case of Ingress the activity is layered on top of the real world and on your phone. The inspiration was that it was something that I always used to daydream about while I was commuting back and forth from home to Google."

"I always thought you could make an awesome game using all the Geo data that we have. I watched phones become more and more powerful and I thought the time would come that you could do a really awesome real-world adventure-based game.”

7th Level up: In 2014, Google and the Pokémon Company teamed up for an April Fools’ Day joke, which allowed viewers to find Pokémon creatures on Google maps. It was a viral hit, and got John thinking the idea could be turned into a real game.

8th Level up: John decided to build Pokémon Go on the user-generated meeting points created by players of Ingress, and the most popular became the Pokéstops and gyms in Pokémon Go:

As John says, ”The Pokéstops are submitted by users, so obviously they're based on places people go. We had essentially two and a half years of people going to all the places where they thought they should be able to play Ingress, so it's some pretty remote places. There are portals in Antartica and the North Pole, and most points in between.”

9th Level up: John raised $25 million from Google, Nintendo, the Pokémon Company and other investors from Dec 2015 to Feb 2016 to grow a team of 40+ to launch Pokémon Go this year.

10th Level: John and his team launched Pokémon Go on July 6th in USA, Australia and New Zealand. Since its launch, Nintendo’s share price has risen $7.5 billion, and the app is already generating over $2 million daily in in-app purchases, making it an overnight phenomenon.

The overnight success of Pokémon Go has taken John Hanke 20 years to create. Throughout these 20 years, while he had a big vision of a game layer over the world, he didn’t know what form it would take. At every step, he just focused at his next level up.

At each new level, he had new powers, new team members, and new items in his inventory…

Are you, like John, treating your own entrepreneurial journey like one big MMO?

Keep the end in mind, but focus today on simply levelling up.

At every level, grow your powers, your team, and your luck.

And know it takes many levels to win the game.

“It takes 20 years to make an overnight success.” ~ Eddie Cantor

‪#‎PokémonGo‬ Pokémon Go